DM2, Harris Interactive team on Expert Panels

Share this article:

DM2-DecisionMaker, a division of Reed Business Information, has formed a strategic alliance with Harris Interactive Service Bureau to co-develop business-to-business online decision maker panels, DM2, which is based in Oak Brook, IL, said this week.

The initiative will combine HISB's online research capabilities with DM2's database of 23 million BTB postal names and several million e-mail addresses from more than 25 industries including manufacturing, information technology, electronics, communications, financial services and life sciences.

The outcome will be the Expert DecisionMaker Panels made up of individuals from DM2's professional databases. Companies targeting hard-to-reach B2B audiences for research purposes will now have access to expert decision makers through this partnership.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.