DM2, Harris Interactive team on Expert Panels

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DM2-DecisionMaker, a division of Reed Business Information, has formed a strategic alliance with Harris Interactive Service Bureau to co-develop business-to-business online decision maker panels, DM2, which is based in Oak Brook, IL, said this week.

The initiative will combine HISB's online research capabilities with DM2's database of 23 million BTB postal names and several million e-mail addresses from more than 25 industries including manufacturing, information technology, electronics, communications, financial services and life sciences.

The outcome will be the Expert DecisionMaker Panels made up of individuals from DM2's professional databases. Companies targeting hard-to-reach B2B audiences for research purposes will now have access to expert decision makers through this partnership.

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