DM, Retail Sales Rise at Brookstone, Coach

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Sales at Brookstone and Coach Inc. were up considerably from the 2002 holiday season, both companies said yesterday.


At Brookstone, Nashua, NH, total sales for the two-month period ended Jan. 3 increased 18.5 percent compared with 2002 to $198.7 million. Direct marketing sales skyrocketed 29.6 percent to $33.8 million, and same-store sales rose 12.6 percent.


Year-to-date totals revealed that same-store sales were up 11.1 percent as total sales improved 15.5 percent to $413.8 million compared with the same period last year. The company's fiscal year ends Jan. 31. Sales in the DM segment for the year rose 15.8 percent to $71.3 million.


At Coach, New York, sales for its 2004 second quarter ended Dec. 27 rose 33 percent to $411 million from $308.5 million for the comparable quarter last year. Direct-to-consumer sales, which include catalog and Internet, increased 24 percent to $237 million from $191.5 million last year. U.S. comparable-store sales climbed 13.6 percent with retail stores up 16.4 percent and factory store sales up 9.4 percent.


Coach announced annual sales of $1.1 billion for the 2003 calendar year, the first time it exceeded $1 billion for a calendar year. Sales increased 34 percent from 2002.


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