Direct Line Blog

DM potpourri

Share this article:
— By entering on-package codes at a Web site, Tropicana drinkers can save a section of the rainforest. The orange juice company also has a Google map prepared that shows the amount of rainforest "saved." The initiative is a partnership with Cool Earth.

— Britain's counter-terrorism office is using search engine optimization to bring moderate Muslim groups to the forefront in search engines, rather than radical ones.

— California and Ohio are looking into Web 2.0 tools, such as Twitter, Facebook, and widgets to manage elections, reports CNET.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.