DM News to Introduce 'White Paper of the Week' Service

Share this article:
DM News will launch an e-mail broadcast service enabling supplier and research firms to announce white papers, best practices guides and other free literature to readers of the DM News print and online editions.


The service, "DM News' White Paper of the Week," will consist of a weekly e-mail blast to an audience of 35,000 DM News subscribers who have indicated an interest in receiving information on direct, database and Internet marketing topics.


Readers will be able to obtain the white papers of their choice through an online registration process, which will forward their names and contact information to the respective publishers.


DM News publisher Adrian Courtenay indicated that the service will be introduced in January. Supplier companies or research firms wanting more information about participating in "White Paper of the Week" should contact promotion director Robert DiGioia at 212/925-7300 or by e-mail at rdigioia@dmnews.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.