DM News seeks contributors for its Essential Guide to DRTV

DM News is accepting pitches for contributed pieces to be included in its upcoming Essential Guide to DRTV, published on September 10.

According to the Center for Media Research, direct response television accounts for 25 percent of all TV commercials and continues to surge as a medium of choice for marketers. The Essential Guide to DRTV will focus on production, media buying, fulfillment and customer care.

E-mail lauren.bell@dmnews.com with ideas and submissions. Pitches should include an indication of category: fundamentals, production, media buying, fulfillment or customer care.

Completed submissions should be no longer than 500 words and arrive no later than August 6. Final selection of articles included and the final edits of those submissions, will be made by the DM News editors. In addition to the September 10 print version, the Essential Guide will be available for download on www.dmnews.com.