DM News June 19 issue is available as a PDF
The DM News June 19 issue is now available as a PDF file. Click on the link to download it. http://www.dmnews.com/cms/lib/6265.pdf <BR>
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.