DM News June 19 issue is available as a PDF
The DM News June 19 issue is now available as a PDF file. Click on the link to download it. http://www.dmnews.com/cms/lib/6265.pdf <BR>
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.