DM News Essential Guide to Interactive Marketing Technology: USAToday.com

Share this article:

Technology used: Third Screen Media mobile ad network

USAToday.com is the online complement to Gannett's national USA Today newspaper. Third Screen markets, sells and traffics mobile display advertising for USAToday.com using its own proprietary software platform. The site at www.usatoday.com is tagged with Third Screen Media ad tags to let the publisher's staff execute mobile campaigns.

"We're encouraged by the early results," said Matt Jones, director of mobile products at USAToday.com. "With additional gains in visibility, awareness, traffic and market demand, we feel USAToday.com is ... perfectly positioned to capitalize on this growing market."

Previous technology used: A combination of internal assets

Contact: www.thirdscreenmedia.com

To download a PDF of the guide, click below:

http://dmnews.com/cms/lib/6104.pdf

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.