DM Merger Activity at Record Levels

Share this article:
The total value of direct marketing transactions -- which includes mergers, acquisitions, initial public offerings and strategic alliances -- increased 59 percent to a record $23 billion for the first six months of the year. The number of transactions was up 52 percent while merger and acquisition activity rose 87 percent and strategic alliances 93 percent, according to a report issued this week by investment bank Gruppo, Levey and Capell, New York. Nearly 70 percent of acquisitions occurred in the catalog, agency, e-commerce, interactive services and computer services segments while 57 percent of IPOs were conducted by catalog, Web portal and e-commerce companies. Web-related companies also drove the trend toward joint ventures and new ventures.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.