DM job losses show signs of bottoming out

Share this article:
The direct marketing job market may have hit a bottom, according to the latest quarterly employment report from Bernhart Associates Executive Search.

According to the survey, 20% of respondents said they will be adding staff during the current summer quarter, up from 16% in the spring. “This is the first quarter in two years in which the hiring index is showing improvement,” said Jerry Bernhart, principal at Bernhart Associates, in a statement.

Planned layoffs also continued to trend lower, declining for the third quarter in a row. According to the survey, 8% of responding companies plan to reduce staff in the current quarter, compared with 13% last quarter and 20% at the start of 2009.

However, 13% of business-to-consumer direct marketers said they expect further layoffs this summer compared with 9% among business-to-business respondents.

Despite the uptick, Bernhart foresees no significant comeback in hiring until 2010.

“Companies are telling us they're thinking about making staffing changes, but they are slow to pull the trigger,” said Bernhart, in the statement.

The number of companies reporting hiring freezes held steady at 30%. The hiring freeze figure was higher for agencies, with 44% reporting that they're holding off on hiring. Hiring freezes are expected to remain in place through the rest of 2009.

A record 402 companies responded to the random survey, which was e-mailed the week of June 22.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches