DM Institute Opens With Gift From Infocision Chairman

Share this article:
The University of Akron (OH) will hold a ceremony today to dedicate a direct marketing school funded by Gary Taylor, chairman of Infocision Management Corp.


Taylor gave $1.5 million to open the Gary L. and Karen S. Taylor Institute for Direct Marketing at the university's College of Business Administration. Taylor is the founder of Akron-based Infocision, a telephone marketing agency. He received his bachelor's and master's degrees at the University of Akron.


The institute will focus on creative development, database marketing, fulfillment, multimedia marketing and call centers. It will teach subjects such as call-center management, script writing, mail and product fulfillment as well as offer hands-on experience.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...