DM Group Starts Database Unit

Share this article:
Direct marketing services provider DM Group said yesterday that it formed a database marketing unit called Data Insight and Solutions Center to provide its clients with advanced analytical services, customer profiling and data mining.


The new service aims to complement the firm's list planning and creative service offerings, the Upper Marlboro, MD, company said. DM Group also provides strategic management and production services for direct marketers.


"This new group is really a type of data think tank that will be responsible for developing new, innovative and insightful ways to leverage our clients' data," DM Group partner Robert Salta said in a statement.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.