DM Execs Form Firewood Agency

Share this article:
Paul Huber, Bradley Hazelrigg and John Parsons, three former members of direct marketing agency Miller/Huber, have begun their own shop called Firewood.


Based in San Francisco, the agency already has won Bacardi Global Brands' database marketing business, Dewar's Finest Scotch Whisky's customer relationship marketing and California Bank & Trust's integrated marketing. Firewood also will handle advertising, direct mail and collateral for ePolicy Solutions Inc. and collateral and design for Market Compass.


"We had existing relationships that we knew would follow us to Firewood with the demise of DraftWorldwide San Francisco," said Hazelrigg, a partner. "We wanted work to be about 'work' and not about propping up the ticker symbol of one of the marketing communication holding companies."


The founders also clocked experience in shops like Hal Riney & Partners and BBDO.


Julie Riegel, who once led advertising and direct marketing campaigns at Apple Computer, has joined as adviser.


The agency aims to drive direct response while supporting brands and marrying strategy with relevant creative.


Tough times or no, Hazelrigg thinks Firewood (www.firewoodsf.com) has a chance.


"Now is the best time to get the two biggest line items in an agency's budget at great prices: rent and personnel," he said. "There is great talent on the streets of San Francisco these days."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.