DM Dimensional (<$5)

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BRONZE

ENTEGA Service: Free your utility company! / Single business

Agency: OgilvyOne Worldwide GmbH
Client: HEAG Sudhessische Energie AG

German utility companies need all the help they can get to comply with today's government regula­tions. Without outside help, it seems impossible to escape the morass of red tape. Like every great escape artist, ENTEGA Services realized it always helps to have an outside man. ENTEGA, which helps utilities stay compliant, worked with Ogilvy- One Worldwide GmbH to devise an “escape plan” for decision makers in the industry. A book, dis­guised as a collection of rules, hid a metal escape file and directions to “Freedom” — an ENTEGA trade fair booth. Admission tickets were sent in a follow-up mailing, enticing 18% of recipient com­panies to make appointments with ENTEGA.

Creative Director
Annette Rust

Copywriter
Markus Toepper

Art Director
Thomas Knopf


Tongue / Single consumer

Agency: Clemenger Proximity Melbourne
Client: Mars Pet Food Australia

Pet owners love their furry companions almostas much as they love their kids. But, while they make sure Junior finishes his broccoli, they don't always think about what they put in their dog's dish. Advance Pet Food wanted to change that and drive retail sales at key stores, so a simple but eye-catching mailer was created: a big, floppy dog tongue that made mailboxes look like hungry pooches. The tongues, placed in the mailboxes of people who live near an Advance retailer, came with cards that explained the nutritional benefits of Advance Pet Food. The cards also gave a Web address featuring a store locator tool.

Also placed Bronze in the Collateral category.

Art Director
Matt Stoddart

Copywriter
Glen Dickson

Art Director
Ruben Cirugeda

ECD
Tan Gout Nee

Production Director
Sharon Adams

Artist
Sam Tsui

Finalists

Yellow Drop Cloth
Agency
AIM Proximity
Client
Yellow
Creative Director
Dave King

NZI Broker Claims jigsaw
Agency
AIM Proximity
Client
New Zealand Insurance
Creative Director
Brett Hoskin

The time traveler
Agency
Full contact
Client
Flex
General Creative Director
Oscar Rojo
Creative Director
Rosa Rincoan

Fiat Tape Measure
Agency
Leo Burnett
Client
Fiat
Creative Director
Garry Munns

Tea Towel
Agency
M&C Saatchi Melbourne
Client
RSPCA
Creative Director
Steve Crawford

Invisibility Suit
Agency
M&C Saatchi/Mark.
Client
The Wayside Chapel
Creative Director
Gavin McLeod

Swear Jar
Agency
Mercer Bell
Client
Fuji Xerox Document Suppliers Division
Creative Director
David Bell
Executive Creative Director
Duncan Gray

Not my Problem: IBM Life cycle Management Game
Agency
OgilvyOne Wordwide
Client
IBM Deutschland
Creative Director
Henning Mayer
Ian Spehr

Wanted!
Agency
Proximity BBDO (France)
Client
Sony France
Creative Director
Samuel Gion

Gardener's Friends
Agency
Proximity London
Client
Volkswagen
Art Director
Mark Dudley

Highline
Agency
Proximity London
Client
Volkswagen
Art Director
Mark Dudley

Not a Stress Ball
Agency
Proximity London
Client
Royal Mail
Executive Creative Director
Duncan Gray

Mailbox DVD Player
Agency

Rapp New Zealand
Client
SKY TV
Executive Creative Director
Wayne Pick

Mineral water mailing
Agency
Red Urban GmbH
Client
Fred Butler
Creative Director
Andreas Klemp

Gingerbread man
Agency
Underline
Client
ING Life Company
Creative Director
Tereza Miskova

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