Divers Direct Buys Scuba Catalog

Share this article:
Divers Direct has bought scuba-gear catalog and Internet marketer Performance Diver, the diving-equipment retailer said.


The acquisition will boost the total annual catalog circulation of Divers Direct to more than 1.5 million. Financial details of the transaction were not disclosed.


In an effort to retain Performance Diver customers, Divers Direct is including all members of Performance Divers' loyalty program, the Performance Dive Club, in its own Direct Rewards loyalty program for free. Divers Direct also is providing Performance Diver loyalty customers with gift certificates and other services such as discounts on air-tank refills and magazine subscriptions.


Divers Direct, Deerfield Beach, FL, markets more than 25,000 diving products through retail, catalog and Internet marketing. Performance Diver is based in Chapel Hill, NC.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings