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 Display Advertising

Marry targeting with inventory

David L. Smith, Mediasmith February 01, 2012

The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.
 

Google revenue up 29%, marketing spend increases 62%

January 19, 2012

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
 

Study: Lower CPCs for ads that keep consumers within Facebook

January 16, 2012

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
 

Yahoo can buy itself back into the display market

January 09, 2012

I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
 

Apple taps new head of iAd

January 05, 2012

Apple hired Todd Teresi to head its iAd business, according to reports.
 

Facebook testing coupons in ads

December 15, 2011

Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.
 

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

AOL promotes Norton to head of sales

December 09, 2011

AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.
 

Twitter offering limited access to self-service ad platform

December 02, 2011

Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.
 

Yahoo to limit DSP access to inventory

December 01, 2011

Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
 

Adobe to acquire Efficient Frontier

November 30, 2011

Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
 

WordPress.com's WordAds to rival Google's AdSense

November 30, 2011

Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.
 

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

November 21, 2011

Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.
 

Online advertisers as content aggregators

November 14, 2011

To absolve advertisers of underperforming click-through rates, Reuters writer Felix Salmon writes that online ads should function as bite-sized content aggregators.
 

AOL ad revenue up while search slides

November 02, 2011

Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
 

Yahoo to acquire Interclick for $270 million

November 01, 2011

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.
 

Yahoo search revenue continues downward spiral

October 18, 2011

Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
 

Google revenue up 33% in Q3

October 13, 2011

Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.
 

US online ad revenue up 23% in first half of 2011: IAB

September 29, 2011

U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.
 

Traffiq integrates Nielsen site audience data into display-buying platform

September 21, 2011

Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen's target-marketing platform @Plan. T
 

AOL, Microsoft, Yahoo to share display ad inventory

September 14, 2011

AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.
 

Gannett to expand Yahoo partnership to all 19 broadcast markets

August 31, 2011

Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.
 

Location matters in online brand advertising

Ari Jacoby, CEO and cofounder, Solve Media August 29, 2011

If marketers want customers to remember their brands, remember their messages and take action, they need to reach them when they are paying attention.
 

Q&A: Teresa Jeffry, retail industry practice head, AOL

August 27, 2011

Teresa Jeffry, who heads AOL's retail industry practice, discusses how retailers are plotting their holiday display advertising campaigns.
 

Deeper look at data boosts sales for travel retailer

Alex Palmer August 08, 2011

The marketers at UK-based online travel retailer On The Beach thought Facebook ads would be a great way to promote their holiday deals, but were not getting the results they wanted.
 

Microsoft online ad revenue jumps by $100M in Q4

July 21, 2011

Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.
 

Yahoo search revenue tumbles again

July 19, 2011

Yahoo's second-quarter search advertising revenue dropped 45% year-over-year to $466.7 million, continuing the double-digit declines the company has seen in the category in the past two quarters. Yahoo's display advertising revenue ticked up 2% year-over-year to $523.5 million.
 

Google revenue up 32% in Q2

July 14, 2011

Google reported $9 billion in second-quarter revenue on July 14, a 32% increase compared with Q2 2010. The company's revenue from advertising grew 33% year-over-year to $8.7 billion in the second quarter, accounting for 97% of total revenue.
 

Quantcast expands reach of industry opt-out icon

July 06, 2011

Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.
 

Banner ads evolve to get users' attention

July 01, 2011

Display advertising leaders AOL and Yahoo are stepping up their banner ad innovation to improve interactivity with consumers and fend off competition from targeted ad solutions from companies such as Facebook.