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News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

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Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

News Byte: Programmatic Ad Buying Growing Faster Than Expected

News Byte: Programmatic Ad Buying Growing Faster Than Expected

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eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.

Make Advertising Welcome for Brands and Consumers

Make Advertising Welcome for Brands and Consumers

Beware the ads that share a page with content like news of political scandals.

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

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Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

News Byte: Monetate Aims to Accelerate Online Customer Acquisition

News Byte: Monetate Aims to Accelerate Online Customer Acquisition

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The digital marketing-tech company launches two products designed to support real-time multichannel marketing.

Data, Display, and Other Marketing Dilemmas

Data, Display, and Other Marketing Dilemmas

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Experian Marketing Services' Matt Seeley talks current and future trends in today's marketing industry

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.

Two Marketing Firsts for Realtor.com

Two Marketing Firsts for Realtor.com

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The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.

In Enhancing AdWords, Does Google Diminish Innovation?

In Enhancing AdWords, Does Google Diminish Innovation?

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Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

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A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

Social media sites enhance targeting features

Social media sites enhance targeting features

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Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.

Google revamps its integrated ad platform

Google revamps its integrated ad platform

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Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.

MyBuys introduces Long-Term Targeting

MyBuys introduces Long-Term Targeting

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Calif.-based MyBuys announced a new service that takes a long view when it comes to personalized display.

Marry targeting with inventory

Marry targeting with inventory

The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.

Google revenue up 29%, marketing spend increases 62%

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Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

Study: Lower CPCs for ads that keep consumers within Facebook

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Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Apple taps new head of iAd

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Apple hired Todd Teresi to head its iAd business, according to reports.

Facebook testing coupons in ads

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Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

AOL promotes Norton to head of sales

AOL promotes Norton to head of sales

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AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.

Twitter offering limited access to self-service ad platform

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Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.

Yahoo to limit DSP access to inventory

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Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.

Adobe to acquire Efficient Frontier

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Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.

WordPress.com's WordAds to rival Google's AdSense

WordPress.com's WordAds to rival Google's AdSense

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Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

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Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.

Online advertisers as content aggregators

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To absolve advertisers of underperforming click-through rates, Reuters writer Felix Salmon writes that online ads should function as bite-sized content aggregators.

AOL ad revenue up while search slides

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Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.

Yahoo to acquire Interclick for $270 million

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Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.

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