Display Advertising

IAB releases new "Ad Unit Guidelines 2009 Update"

Dianna Dilworth November 16, 2009

The Interactive Advertising Bureau (IAB) has released its new "Ad Unit Guidelines 2009 Update." The new guidelines include the perspective of creative agencies, who gave their input for the first time, joining the media agencies and publishers who have historically been a part of the process.

Google debuts Campaign Insights display ad measurement tool

Dianna Dilworth October 27, 2009

Google debuted a tool that measures the impact of brand awareness on online display ad campaigns this month. Called Campaign Insights, the platform compares two groups of Internet users, those who have been exposed to the ad and those who have not. It then measures the difference in searches and site visits of the two groups to identify the impact of the ad.

Digital Insider: Five Questions for Tom Phillips

Sara Holoubek October 26, 2009

Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.

Ubisoft promotes Ninja Turtles anniversary with integrated effort

Dianna Dilworth October 08, 2009

Video game maker Ubisoft has released a promotional game and launched a campaign to celebrate the 25th anniversary of the Teenage Mutant Ninja Turtles. The integrated effort, which was created by interactive agency Pereira & O'Dell, includes direct mail, display ads, TV, print and online video.

Yahoo to launch global brand awareness effort

Dianna Dilworth September 22, 2009

Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."

Facebook debuts direct response ad units

Dianna Dilworth September 02, 2009

Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.

Meetings granted

August 31, 2009

British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite.

OneScreen says it brings DR to online video

Nathan Golia August 13, 2009

MPA looks to supermarkets for newsstand boost

Lauren Bell August 10, 2009

Magazine Publishers of America (MPA) will expanded a newsstand promotion that was tested last year for a full-on, regional, in-store campaign, launching Friday. Supermarkets in the Pennsylvania area, with some spillover into New Jersey, Maryland and Virginia, will host the campaign, designed to encourage newsstand sales of consumer magazines.

Microsoft and Yahoo to partner for search and ad sales

Dianna Dilworth July 29, 2009

In a move to better compete with search leader Google, Microsoft and Yahoo have finally come to an agreement to work together by inking a multi-year deal to partner around search and advertising.

AOL to rename Platform-A AOL Advertising

Dianna Dilworth July 27, 2009

After a number of changes at AOL this year, including the beginnings of being spun off from Time Warner into an independent entity back in May, AOL is renaming its Platform-A business. Platform-A, the company's display advertising group, which was built up over the last couple of years through a host of acquisitions, will now be called AOL Advertising.

Interactive marketing to hit $55B in five years

Carol Krol July 08, 2009

Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.

Poor Toyota

Sharon Goldman, Sharon Goldman December 23, 2008