The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
Beware the ads that share a page with content like news of political scandals.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
The digital marketing-tech company launches two products designed to support real-time multichannel marketing.
Experian Marketing Services' Matt Seeley talks current and future trends in today's marketing industry
Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.
The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.
Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.
Calif.-based MyBuys announced a new service that takes a long view when it comes to personalized display.
The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Apple hired Todd Teresi to head its iAd business, according to reports.
Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.
Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.
Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.
Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.
Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...