Display Advertising for B2B: Why Invest in It, How to Measure It, and What the Pros Do Right
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Tuesday, August 27, 2013
1:00 - 2:00 p.m. ET
10:00 - 11:00 a.m. PT
Today's B2B marketers know the importance of keeping their brand in front of prospects at all stages of the buying cycle, from awareness and education to evaluation and purchase. While many marketers rely on email and search to achieve their marketing goals, these lower-funnel channels only reach known prospects or those who are actively searching for a solution.
However, the best B2B brands use a more full-funnel approach to their marketing, incorporate display advertising to expand their online target audience reach and engagement, and drive more qualified prospects through to sale.
Join Jennifer Agustin, senior director of marketing at Bizo, and Jessica Carmona, media director at NorBella, as they discuss why the savviest B2B companies invest in display and what are the goals, strategies, and metrics that matter most to your B2B brand success.
Attend this webinar and learn:
- Why B2B companies are choosing to invest in display advertising to stay competitive
- The unique role display advertising plays in reaching, engaging, and converting B2B prospects
- The core components of every successful display advertising campaign, from compelling creative to the right success metrics
- How top B2B companies are driving value from display advertising
Jessica Carmona, Media Director, NorBella
Jessica brings a unique media background and an infectious sense of humor to NorBella. Jess started her career as a spot broadcast buyer at Boston's Blitz Media, honing her negotiating skills. As the internet began to change the media landscape, Jessica transitioned into digital where she was able to leverage her buying and analytic skills for such clients as Comcast, Zipcar & WGBH-TV.
In 2007, Jessica joined NorBella as lead online strategist and planning supervisor and excels at bringing unique opportunities while also ensuring they are measurable, memorable and efficient. She actively accesses the marketplace, always looking to stay ahead of the pack. Jessica has implemented integrated campaigns for such clients as AAA of Southern New England, Arbella, Symmons, Tata Brands, Wellness & Lahey Clinic.
Jen Augustin, Senior Director of Marketing, Bizo
Jen is the Senior Director of Marketing at Bizo, which gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. At Bizo, Jen focuses on content and social media strategy and development, and also helps the company manage its own display advertising efforts.