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 Display Ads

Vicks gets moms' ear with flu warnings

February 01, 2012

New and expecting moms can track regional flu activity with ads from mobile apps.
 

Study: Lower CPCs for ads that keep consumers within Facebook

January 16, 2012

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
 

Yahoo can buy itself back into the display market

January 09, 2012

I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
 

Facebook testing coupons in ads

December 15, 2011

Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.
 

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

AOL promotes Norton to head of sales

December 09, 2011

AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.
 

Twitter offering limited access to self-service ad platform

December 02, 2011

Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.
 

Yahoo to limit DSP access to inventory

December 01, 2011

Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
 

WordPress.com's WordAds to rival Google's AdSense

November 30, 2011

Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.
 

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

November 21, 2011

Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.
 

Online advertisers as content aggregators

November 14, 2011

To absolve advertisers of underperforming click-through rates, Reuters writer Felix Salmon writes that online ads should function as bite-sized content aggregators.
 

AOL ad revenue up while search slides

November 02, 2011

Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
 

Yahoo to acquire Interclick for $270 million

November 01, 2011

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.
 

Yahoo search revenue continues downward spiral

October 18, 2011

Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
 

Google revenue up 33% in Q3

October 13, 2011

Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.
 

US online ad revenue up 23% in first half of 2011: IAB

September 29, 2011

U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.
 

Traffiq integrates Nielsen site audience data into display-buying platform

September 21, 2011

Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen's target-marketing platform @Plan. T
 

AOL, Microsoft, Yahoo to share display ad inventory

September 14, 2011

AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.
 

Gannett to expand Yahoo partnership to all 19 broadcast markets

August 31, 2011

Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.
 

Location matters in online brand advertising

Ari Jacoby, CEO and cofounder, Solve Media August 29, 2011

If marketers want customers to remember their brands, remember their messages and take action, they need to reach them when they are paying attention.
 

Q&A: Teresa Jeffry, retail industry practice head, AOL

August 27, 2011

Teresa Jeffry, who heads AOL's retail industry practice, discusses how retailers are plotting their holiday display advertising campaigns.
 

ValueClick to acquire display ad firm Dotomi for $295 million

August 03, 2011

Online marketing services company ValueClick has agreed to acquire display advertising company Dotomi for roughly $295 million in cash and stock, the company said on August 2. The acquisition is expected to close by the end of August. This marks its second acquisition this year.
 

Quantcast expands reach of industry opt-out icon

July 06, 2011

Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.
 

Google expands behavioral ads to all AdWords accounts

June 26, 2011

Last week Google said that it is rolling out the ability for all AdWords advertisers to run behaviorally targeted ads. Google spokesperson Andrea Faville said via email that the ads will be served "based on [consumers'] browsing history, not search history."
 

Cross-funnel display campaign improves response for American Express: DMA All For One

June 21, 2011

American Express Co. reaped a 450% higher response rate using a full-funnel display ad campaign to promote its Pass prepaid debit card than it would have using an upper-funnel-only strategy, said Marleta Ross, VP of global marketing at the financial services company, on June 21.
 

Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau

June 13, 2011

Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape.
 

Q1 DRTV spending up slightly as overall ad expenditures grow 4.4%

June 13, 2011

US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary.
 

Google close to $400M Admeld buy

June 10, 2011

Google is close to acquiring display advertising company Admeld for $400 million, according to numerous news reports. Admeld produces a real-time bidding platform that helps online publishers sell display ads.
 

Display ad spending to hit $200B, says Google VP

June 09, 2011

Display advertising spending will rise from $25 billion in 2010 to $200 billion "in a few short years," Neal Mohan, VP of product management at Google, told attendees of the Interactive Advertising Bureau's "The Future of Display" event on June 9 in New York.
 

Human Rights Watch mixes online and offline for political campaign

May 27, 2011

Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.