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Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

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How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

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Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

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People hating and avoiding ads isn't new, but marketers caring about it is.

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

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One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

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Facebook is adding news muscle to its senior team, but it looks like a commercial move

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

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New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

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Facebook's recent missteps has many in the industry looking hard at video metrics

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

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