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Fast Facts: March 2014

Fast Facts: March 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.

MediaMind to partner with Omnicom Media Group

MediaMind to partner with Omnicom Media Group

Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.

DMA: Direct mail response rates beat digital

DMA: Direct mail response rates beat digital

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The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%

Vicks gets moms' ear with flu warnings

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

Study: Lower CPCs for ads that keep consumers within Facebook

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Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Facebook testing coupons in ads

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Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

AOL promotes Norton to head of sales

AOL promotes Norton to head of sales

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AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.

Twitter offering limited access to self-service ad platform

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Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.

Yahoo to limit DSP access to inventory

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Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.

WordPress.com's WordAds to rival Google's AdSense

WordPress.com's WordAds to rival Google's AdSense

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Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

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Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.

Online advertisers as content aggregators

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To absolve advertisers of underperforming click-through rates, Reuters writer Felix Salmon writes that online ads should function as bite-sized content aggregators.

AOL ad revenue up while search slides

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Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.

Yahoo to acquire Interclick for $270 million

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Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.

Yahoo search revenue continues downward spiral

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Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.

Google revenue up 33% in Q3

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Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.

US online ad revenue up 23% in first half of 2011: IAB

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U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.

Traffiq integrates Nielsen site audience data into display-buying platform

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Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen's target-marketing platform @Plan. T

AOL, Microsoft, Yahoo to share display ad inventory

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AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.

Unlock online display with email retargeting practices

Unlock online display with email retargeting practices

Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display.

Gannett to expand Yahoo partnership to all 19 broadcast markets

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Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.

Location matters in online brand advertising

Location matters in online brand advertising

If marketers want customers to remember their brands, remember their messages and take action, they need to reach them when they are paying attention.

Q&A: Teresa Jeffry, retail industry practice head, AOL

Q&A: Teresa Jeffry, retail industry practice head, AOL

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Teresa Jeffry, who heads AOL's retail industry practice, discusses how retailers are plotting their holiday display advertising campaigns.

ValueClick to acquire display ad firm Dotomi for $295 million

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Online marketing services company ValueClick has agreed to acquire display advertising company Dotomi for roughly $295 million in cash and stock, the company said on August 2. The acquisition is expected to close by the end of August. This marks its second acquisition this year.

Quantcast expands reach of industry opt-out icon

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Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.

Google expands behavioral ads to all AdWords accounts

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Last week Google said that it is rolling out the ability for all AdWords advertisers to run behaviorally targeted ads. Google spokesperson Andrea Faville said via email that the ads will be served "based on [consumers'] browsing history, not search history."

Cross-funnel display campaign improves response for American Express: DMA All For One

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American Express Co. reaped a 450% higher response rate using a full-funnel display ad campaign to promote its Pass prepaid debit card than it would have using an upper-funnel-only strategy, said Marleta Ross, VP of global marketing at the financial services company, on June 21.

Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau

Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau

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Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape.

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