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360 Video Meets Display Advertising

360 Video Meets Display Advertising

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A way to get more eyeballs to innovative brand video

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

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Now comes the hard part.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

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60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

A Freed Yahoo Internet Could Be a Boon to Marketers

A Freed Yahoo Internet Could Be a Boon to Marketers

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A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros.

 Stop Worrying About Ad Blockers and Start Worrying About Xindi

Stop Worrying About Ad Blockers and Start Worrying About Xindi

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The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.

Has Scalability Reached its Limits?

Has Scalability Reached its Limits?

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An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.

Fast Facts: November 2015

Fast Facts: November 2015

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Some quick info to keep you up-to-date, including the percentage of customers who expect personalization in email communications.

Facebook Crushes Google in Display Growth

Facebook Crushes Google in Display Growth

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Facebook's display growth is a 40% increase year-over-year compared to Google's 19% drop.

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

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The social network adds it as an option along with the current three-second standard.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

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On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

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To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

Attention Metrics: The Future of Measurement in Marketing

Attention Metrics: The Future of Measurement in Marketing

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Here's why modern marketers should gauge consumers' consumption, engagement, and attention.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

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Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Brand Demands Spur Rise in Ad Viewability

Brand Demands Spur Rise in Ad Viewability

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Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.

Brand Demands Spur Rise in Ad Viewability

Brand Demands Spur Rise in Ad Viewability

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Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.

6 Buzz Phrases Marketers Should Take Seriously in 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015

Here's an interesting lexicon of some of the top terms already making noise this year.

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

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Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

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Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

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The agency becomes the latest combatant in the war against unviewable video ads.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

Fast Facts: March 2014

Fast Facts: March 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewable impressions will impact publisher revenue—and publishers should start paying attention.

Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

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A new study by Adobe shows online advertising unpopular with consumers and marketers.

Computer Manufacturer Acer Aces Banner Ad Campaigns

Computer Manufacturer Acer Aces Banner Ad Campaigns

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As Acer moves forward, it's refined its banner ad strategies.

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

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Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

Adobe promotes marketing platform unification

Adobe promotes marketing platform unification

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Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display.

MediaMind to partner with Omnicom Media Group

MediaMind to partner with Omnicom Media Group

Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.

DMA: Direct mail response rates beat digital

DMA: Direct mail response rates beat digital

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The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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