DisneyStore.com Becomes Disneydirect.com

Share this article:
The Walt Disney Co. relaunched its online shopping portal as Disneydirect.com, making a transition from an online store to a destination to buy products directly from the brand marketer.


The Burbank, CA-based media and entertainment giant's previous primary e-commerce channel was called DisneyStore.com.


Disney toys, collectibles, apparel and home items, including memorabilia from Disney/Pixar's upcoming movie, "The Incredibles," will sell on the site at www.disneydirect.com.


Several Disney units will promote the new Disneydirect.com identity. A major advertising effort coincided with Disney's November catalog that was sent to about 5 million households.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.