Disney, Verizon pair for mobile park experience

Share this article:
Disney, Verizon pair for mobile park experience
Disney, Verizon pair for mobile park experience

Walt Disney Parks and Resorts are getting more interactive, thanks to a new partnership with Verizon. The two have teamed up to create a more interactive guest experience for Disney theme park visitors with mobile phones.

Starting next year, guests will be able to use their mobile phones for personal tours at both the Walt Disney World Resort and the Disneyland Resort.

“With more than 90% of families bringing a mobile phone into our parks, our objective was to enhance the magical Disney experience through innovative wireless technology,” said Jay Rasulo, chairman of Walt Disney Parks and Resorts, in a statement.

Park visitors will be able to access Disney features on their Verizon phones including maps with the ability to locate shows, restaurants and the Disney characters in the parks, as well as get real-time attraction availability informa­tion. In addition, Disney fans will be able to access mobile games and receive messages from characters.

The new service is being with the Kim Possible World Showcase Adventure, a new interactive attraction that is coming to Epcot in Walt Disney World Resort next year. The ride invites attendees to play along by teaming with members of Team Possible to save the world from various villains and their mad inventions. Guests can use the official Verizon Wire­less handheld communicators, deemed “Kimmunicators,” to navigate the ride.

While Verizon Wireless customers will have exclusive access to some features, some mobile information such as dining locations, show times and locations, will be available to all park visitors, regard­less of their cellular carriers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.