Disney Reintroduces Enhanced File Through ALC-NY

Share this article:
ALC of New York Friday announced the availability of the Disney Enhanced Buyer File of more than 781,700 last-12-month catalog shoppers, effective immediately.


The file had been removed from the list market for about three months for work on the database, according to ALC of New York.


Disney buyers are 77 percent female with an age range of 25-45 and an average household income of $50,000.


Regular selections on the file include geography, recency, dollar, gender, multi-buyers and product. Enhanced selections include age, household income, presence of children, age of children and several lifestyle selects.


The base price is $95/M. ALC of New York recommends the Disney Enhanced file for offers such as children's merchandise, apparel, gift and home.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.