Dish Network's lackluster targeting campaign

Dish Network’s “Exclusive Offer — Google TV with Dish Network!” targeted email campaign lacks personalization and fails to provide package option features.

The Dish Network homepage.

The email landing page boasts of “Five Packages Under $50” but neither actually reveals what the package might provide.

The email campaign doesn’t make any offers.

Dish Network needs to brush up on its direct marketing skills’

“Let’s watch TV.” Let’s not.
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Ever wonder why email opt-out rates continue to increase and open rates continue to decrease? Look no further than this un-targeted Dish Network campaign.

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