Dish Network's lackluster targeting campaign

Dish Network’s “Exclusive Offer — Google TV with Dish Network!” targeted email campaign lacks personalization and fails to provide package option features.

The Dish Network homepage.

The email landing page boasts of “Five Packages Under $50” but neither actually reveals what the package might provide.

The email campaign doesn’t make any offers.

Dish Network needs to brush up on its direct marketing skills’

“Let’s watch TV.” Let’s not.

Ever wonder why email opt-out rates continue to increase and open rates continue to decrease? Look no further than this un-targeted Dish Network campaign.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.