Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.
Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the "Feel the Earn" contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.
Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.