Discover the "Missing Link:" Closing the Loop Between Online Marketing and Offline PurchasesCouldn't attend live?
CLICK HERE to register and view this webcast for free on demand.
Friday, July 19
1:00 - 2:00 p.m. ET
There's a major movement happening on a global scale: Marketers are migrating to digital channels (Web, mobile, social, email) en masse. According to its recently published report, eMarketer estimates U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
Please join Adometry and LiveRamp as we discuss:
- What the process is for creating the linkage between online and offline consumer behavior
- How to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa
- A real-world example and best practices from one of the nation's largest retailers using attribution to connect offline customer activity with digital marketing campaigns
John Dietz, Vice President, Applications, Adometry
John co-founded Adometry in 2008 with 20 years of technology and leadership experience. Prior to Adometry, John was an executive for the Walt Disney Internet Group, where he was responsible for technical direction and implementation of Disney advertising technologies.
Before joining Disney, John was the VP of Engineering for educational software startup Stone Tablet Education, responsible for all technical implementation and operations. John has also held leadership positions in other technology companies including Primus Knowledge Solutions, Sierra On-Line, and Click2Learn. John has a bachelor's degree in computer science from Seattle University, a master's degree from the University of Washington in educational technology, and has pending patents for advertising forecasting and delivery algorithms.
Travis May, Vice President, LiveRamp
Travis May is the Vice President of product at LiveRamp. Previously he was Vice President of Product at Rapleaf. Travis was Founder and CEO of Campus Venture Network, Inc., which was acquired by the Ewing Marion Kauffman Foundation. He studied Economics and Mathematics at Harvard and graduated with Phi Beta Kappa and magna cum laude Honors.