*Discover Launches Online Credit Card

Share this article:
Discover, the credit card division of Morgan Stanley Dean Witter & Co., launched an online credit card labeled Discover Deskshop yesterday.


The Deskshop is accepted online at any e-commerce site where Discover Cards are accepted. The card saves all user account information upon registration, which is automatically entered whenever the consumer uses the card to make an online purchase. The program, which sits on the consumer's desktop, appears as an icon when consumers enter the checkout section of an e-commerce site.


Consumers can register for the card on the Discover Card Web site, www.discovercard.com. It is being marketed via print campaigns launched yesterday in The Wall Street Journal, USA Today and The New York Times.


The company also began an e-mail campaign to an undisclosed percentage of its 4.5 million cardmembers registered on the Web site who have opted in for e-mail messages. The company also has started online banner ad campaigns to link consumers to the Web site. Discover plans to test a campaign in which CD-ROMs detailing the online card will be included in direct mail fulfillment kits.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.