Discover adds merchandise options to rewards program

Share this article:

Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.

The company now allows cardmembers to redeem cash rewards for more than 400 products, including iPods, coffee makers, tools and exercise DVDs. Customers are not charged shipping fees or taxes on their merchandise selections. Consumers also have the option of partially paying for an item using their Cashback Bonus and charging the remainder of the cost to their cards.

Customers, who receive 5% cashback on select purchases and 1% on other charges, can also continue to redeem their rewards for partner or Discover gift cards, direct deposits, balance payments or charity donations.

“It's just another way in which we can continue to enhance the experience,” said Dana Traci, Discover's VP of rewards and product management.

Discover also has added features to the rewards section of its website, including a search function and personalized recommendations, which are determined using a customer's rewards-redemption and buying histories. Discover teamed with Affinion Loyalty Group on changes to the merchandising agreements.

The credit card company is marketing the enhanced rewards program to current cardmembers through e-mail marketing, the Discover website, targeted online advertising, and customers' mailed statements. It has also launched a promotional website, ItPaysToDiscover.com.

“We're really looking at all our customer touchpoints and ways in which we can reinforce our rewards value that we're offering to cardmembers,” Traci said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.