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Delivered: Targeted consumer emails

February 01, 2012

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
 

Discount mindset drives marketer deals

Martha Spizziri July 01, 2011

Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.
 

'We will never be Middle America,' says Ideeli's director of loyalty

May 17, 2011

I had the opportunity to tour Ideeli's SoHo office today to get a sense of the company's culture and how it plans to compete with competitors like Gilt Groupe, RueLaLa and HauteLook. Like the high-end products Ideeli sells to its 4 million members, the company's center of operations is chic and impressive.
 

I've got mail? Forward it to my Facebook

February 14, 2011

E-mail marketers shouldn't fear the rise of @facebook.com e-mail accounts. In fact, it may be just what they — and consumers — need.