Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
Know which customers discount your deals and which ones can't get enough.
What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
TruGreen called on Publicis Dallas to create a humorous integrated campaign designed to alert homeowners to the hazards of DIY lawn care.
The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.
What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.
I had the opportunity to tour Ideeli's SoHo office today to get a sense of the company's culture and how it plans to compete with competitors like Gilt Groupe, RueLaLa and HauteLook. Like the high-end products Ideeli sells to its 4 million members, the company's center of operations is chic and impressive.
E-mail marketers shouldn't fear the rise of @facebook.com e-mail accounts. In fact, it may be just what they — and consumers — need.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.