discounts

The Modern Age of Coupon Marketing

The Modern Age of Coupon Marketing

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Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.

Infographic: The Taxonomy of the Penny-Pincher

Infographic: The Taxonomy of the Penny-Pincher

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Know which customers discount your deals and which ones can't get enough.

What's in our mailbox this month: Credit card applications

What's in our mailbox this month: Credit card applications

What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.

Lawn specialists use satire

Lawn specialists use satire

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TruGreen called on Publicis Dallas to create a humorous integrated campaign designed to alert homeowners to the hazards of DIY lawn care.

Amazon.com urges exploration but lacks social sharing options

Amazon.com urges exploration but lacks social sharing options

The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.

Delivered: Targeted consumer emails

Delivered: Targeted consumer emails

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?

Discount mindset drives marketer deals

Discount mindset drives marketer deals

Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.

'We will never be Middle America,' says Ideeli's director of loyalty

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I had the opportunity to tour Ideeli's SoHo office today to get a sense of the company's culture and how it plans to compete with competitors like Gilt Groupe, RueLaLa and HauteLook. Like the high-end products Ideeli sells to its 4 million members, the company's center of operations is chic and impressive.

I've got mail? Forward it to my Facebook

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E-mail marketers shouldn't fear the rise of @facebook.com e-mail accounts. In fact, it may be just what they — and consumers — need.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...