Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
Know which customers discount your deals and which ones can't get enough.
What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
TruGreen called on Publicis Dallas to create a humorous integrated campaign designed to alert homeowners to the hazards of DIY lawn care.
The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.
What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.
I had the opportunity to tour Ideeli's SoHo office today to get a sense of the company's culture and how it plans to compete with competitors like Gilt Groupe, RueLaLa and HauteLook. Like the high-end products Ideeli sells to its 4 million members, the company's center of operations is chic and impressive.
E-mail marketers shouldn't fear the rise of @facebook.com e-mail accounts. In fact, it may be just what they — and consumers — need.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.