Discounting

Use Customer Data for Smarter Discounting

Use Customer Data for Smarter Discounting

If marketers are going to bother to extend a special offer to customers, it should be the right offer.

Your customers are cheap, so is there loyalty without discounting?

Your customers are cheap, so is there loyalty without discounting?

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I never buy full-price. I'm not sure whether that makes me a loyal customer, or an opportunistic one. Probably the latter. Loyalty is cheap to me.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...