Discounting

Use Customer Data for Smarter Discounting

Use Customer Data for Smarter Discounting

If marketers are going to bother to extend a special offer to customers, it should be the right offer.

Your customers are cheap, so is there loyalty without discounting?

Your customers are cheap, so is there loyalty without discounting?

By

I never buy full-price. I'm not sure whether that makes me a loyal customer, or an opportunistic one. Probably the latter. Loyalty is cheap to me.

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