Discounting

Use Customer Data for Smarter Discounting

Use Customer Data for Smarter Discounting

If marketers are going to bother to extend a special offer to customers, it should be the right offer.

Your customers are cheap, so is there loyalty without discounting?

Your customers are cheap, so is there loyalty without discounting?

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I never buy full-price. I'm not sure whether that makes me a loyal customer, or an opportunistic one. Probably the latter. Loyalty is cheap to me.

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