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Russo Marine customers vie to save a boatload

Russo Marine customers vie to save a boatload

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Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.

'We will never be Middle America,' says Ideeli's director of loyalty

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I had the opportunity to tour Ideeli's SoHo office today to get a sense of the company's culture and how it plans to compete with competitors like Gilt Groupe, RueLaLa and HauteLook. Like the high-end products Ideeli sells to its 4 million members, the company's center of operations is chic and impressive.

Let the gifting begin

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