Discount Brokers Pick Up Online

Share this article:
Discount brokerages will control more than 50 percent of all online personal finance activity by 2002, research by Jupiter Communications, New York, shows. The research also indicates that while financial institutions have uniquely positioned themselves as the traditional holders of consumer assets in order to become the portals for personal finance, it is only the discount brokerages that have successfully pursued an affinity portal strategy.


Jupiter said these discount brokerages have managed to stake their claim in this market by making significant investments in customer acquisition through portal tenancy deals, national off-line advertising and discount fee incentives.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.