DirecTV Pays $5.35 Million to Settle DNC Charges
The complaint named DirecTV, five firms that marketing on the company's behalf and six principals of those marketing firms.
"This multimillion dollar penalty drives home a simple point: Sellers are on the hook for calls placed on their behalf," said FTC chairwoman Deborah Platt Majoras. "The do-not-call rule applies to all players in the marketing chain, including retailers and their telemarketers."
In a morning press conference, Majoras said that even though DirecTV did not make the calls, that companies would be responsible for the behavior of their affiliates.