DirecTV Pays $5.35 Million to Settle DNC Charges

Share this article:
The Federal Trade Commission settled do-not-call charges against DirecTV for $5.35 million today. The agency charged that DirecTV and companies it hired to promote its programming violated the do-not-call provisions of the Telemarketing Sales Rule beginning in October 2003.


The complaint named DirecTV, five firms that marketing on the company's behalf and six principals of those marketing firms.


"This multimillion dollar penalty drives home a simple point: Sellers are on the hook for calls placed on their behalf," said FTC chairwoman Deborah Platt Majoras. "The do-not-call rule applies to all players in the marketing chain, including retailers and their telemarketers."


In a morning press conference, Majoras said that even though DirecTV did not make the calls, that companies would be responsible for the behavior of their affiliates.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.