DirecTV Broadband Plans Mail, E-Mail Push

Share this article:
DirecTV Broadband Inc., Cupertino, CA, plans to launch direct mail and e-mail campaigns in support of an extensive radio and television push in the coming weeks.


The volume of mail and e-mail was not disclosed in the announcement.


Developed by the Los Angeles unit of advertising agency Deutsch, the overall campaign will focus on the high speed of broadband connections and a three-month introductory offer of DirecTV's Internet access service for $19.99.


The campaign also touts the advantages for shopping online compared with slower connections.


Hughes Electronics Corp., the parent firm of satellite television firm DirecTV Inc., acquired the DirecTV Broadband unit from Telocity in April.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.