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Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
