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CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Marketers should be humans--not robots.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
Updates on companies, products, and people
Some quick info hits to keep you up-to-date.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...