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The relationship between vendor and resellers is no longer limited to simple rebates or jointly funded marketing campaigns
ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together
CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution
Top practitioners talk to us about the benefits and limitations of machine learning and AI
The independent marketing automation vendor space is dominated by a handful of players
SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry
TrustRadius highlights the most buzzed about platforms on its site.
Omar and Keith talk about Dreamforce, Optimizely and Hubspot's IPO
Hubspot went public today, here's what happens next.
CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.
A Venturebeat survey identifies the top marketing platforms in each segment.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Hubspot is now in the CRM market.
How to turn visitors into loyal readers.
Marketing automation platform HubSpot is going public.
All your favorite MarTechies get in on the viral craze
Act-On launches its new CRM-agnostic approach.
Based on 400 customer reviews.
Marketers should be humans--not robots.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
Updates on companies, products, and people
Some quick info hits to keep you up-to-date.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.