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It's an oft told story in today's economy. Executives panic as they see their salaries, bonuses and jobs at risk. As a result budgets are reduced and departments that are seen as cost centers are hit the hardest. Marketing often falls in to this group and CMOs are faced with achieving results in a tougher climate with fewer resources. Below are three suggestions on how to meet this challenge by using e-mail marketing to adhere to best practices and maximize results with minimal resources.
For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.