437 Madison Avenue
New York, NY 10022
Tel: (212) 515-8600
Fax: (212) 515-8660
www.tribalddb.com
Tribal DDB Worldwide is a leading, global, interactive agency with 60 offices in 42 countries throughout the Americas, Europe and Asia Pacific region.
CEO:
Paul Gunning
Tel: (212) 515-8600
Hiscox, an insurance provider for small businesses, launched an integrated ad campaign to promote its range of online insurance products, said Philip Thorn, head of marketing US direct, Hiscox USA. Tribal DDB, its agency of record, developed video, direct response, online and search elements for the campaign.
Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach.
Tribal DDB's San Francisco office has hired Keith Ciampa as executive creative director. He previously worked at integrated agency Goodby, Silverstein & Partners on the Yahoo and Sprint accounts.
OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for "checking in" at any retail location using Facebook Places. The goal of the program, designed by OfficeMax's social media AOR Tribal DDB New York, is to increase consumer participation in the company's ink recycling and refilling program.
Intel has selected three digital agencies to pitch for the b-to-b portion of its creative advertising business. Interpublic Group's MRM Worldwide, Publicis Groupe-owned Razorfish and Omnicom Group's Tribal DDB are competing for the business, said David Dickstein, media relations manager at Intel.
Tribal DDB Worldwide, an Omnicom agency, has named Robert Rasmussen US chief creative officer and executive creative director for New York. He will report to Richard Guest, president of Tribal DDB US.
Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations.
OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.
Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
