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It's an oft told story in today's economy. Executives panic as they see their salaries, bonuses and jobs at risk. As a result budgets are reduced and departments that are seen as cost centers are hit the hardest. Marketing often falls in to this group and CMOs are faced with achieving results in a tougher climate with fewer resources. Below are three suggestions on how to meet this challenge by using e-mail marketing to adhere to best practices and maximize results with minimal resources.
For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
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