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It's an oft told story in today's economy. Executives panic as they see their salaries, bonuses and jobs at risk. As a result budgets are reduced and departments that are seen as cost centers are hit the hardest. Marketing often falls in to this group and CMOs are faced with achieving results in a tougher climate with fewer resources. Below are three suggestions on how to meet this challenge by using e-mail marketing to adhere to best practices and maximize results with minimal resources.
For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.