KBM

95 Willis Street
Dartmouth, MA 02748-3620
Tel: (508) 965-6974

www.comcast.net
phillambert@comcast.net

VP:
Philip Lambert
phillambert@comcast.net
Tel: (508) 965-6974

KBM Group acquires Predictys

KBM Group has acquired France-based Predictys.

KBM Group buys Marketing Direct Inc.

WPP-owned direct and digital agency KBM Group has agreed to acquire Marketing Direct Inc. (MDI), a direct and interactive agency specializing in the healthcare sector. Financial terms of the deal, which is subject to regulatory and shareholder approval, were not disclosed. It is KBM's second acquisition in two months.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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