Radian6

30 Knowledge Park Drive 2nd Floor
Fredericton, NB E3C 2R2
Tel: (506) 452-9039
Fax: (506) 452-2938

www.radian6.com
dave.clark@radian6.com

Event Marketing Co-Coordinator:
Dave Clark
dave.clark@radian6.com
Tel: (506) 452-9039

Salesforce Radian6 enhances Insights for Big Data

Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.

Kana Software acquires social listening company Overtone

Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.

First-quarter marketing and interactive services M&A activity up 13%

The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.

Salesforce.com to acquire Radian6

Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

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