30 Knowledge Park Drive 2nd Floor
Fredericton, NB E3C 2R2
Tel: (506) 452-9039
Fax: (506) 452-2938
email: dave.clark@radian6.com


Event Marketing Co-Coordinator:
Dave Clark
Tel: (506) 452-9039

Salesforce blurs the marketing, CRM lines

At Salesforce Connections, 2015, speakers joined the dots between marketing and CRM

Meet The Marketer: Sahana Jayaraman, Eastwick's head of digital and content marketing

Comms agency Eastwick's top social marketer reveals her tools of the trade.

Review: WeLink is a social media listening platform that can target hyper local conversations

Customer review of social media listening platform WeLink.

Marketing clouds vs. open platforms: Which is better for your company?

Is it better to buy all your marketing tools from a single source, or to pick the best from several different vendors?

With "Social Studio," Salesforce introduces a powerful integration of Buddy Media and Radian6

Integrated social media marketing for its ExactTarget Marketing Cloud

Who is winning the Marketing Cloud wars?

Adobe, Salesforce, Oracle, IBM and HP battle it out in the quest for digital marketing cloud supremacy.

How Cisco Uses Social Media to Close Big Sales (And More)

The company institutionalized its social listening program and watched it almost immediately impact the bottom line.

Salesforce Radian6 enhances Insights for Big Data

Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.

Kana Software acquires social listening company Overtone

Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.

First-quarter marketing and interactive services M&A activity up 13%

The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.

Salesforce.com to acquire Radian6

Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

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Relive the 2017 Marketing Hall of Femme

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