IBM Corp

233 South Wacker Drive
Chicago, IL 60606
Tel: (312) 651-3464
Fax: (312) 264-3558

www.spss.com

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

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Relive the 2017 Marketing Hall of Femme

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