IBM Corp

233 South Wacker Drive
Chicago, IL 60606
Tel: (312) 651-3464
Fax: (312) 264-3558

www.spss.com

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.

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Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

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Relive the 2017 Marketing Hall of Femme

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