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Is Social Media Just Waiting to Become the New Email?

A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.

Marketing News Bytes: May 16, 2013

Updates on companies, products, and people

Don't Forget, Marketing Is About the Customer

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

Marketing Newsbytes: January 31, 2013

Updates on companies, products, and people in marketing, including a ruling from the FTC and 2013 predictions from the National Retail Federation.

B2B, B2C SMBs say size matters

B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

Vocus acquires iContact

Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...