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A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
Updates on companies, products, and people
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Updates on companies, products, and people in marketing, including a ruling from the FTC and 2013 predictions from the National Retail Federation.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.