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A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
Updates on companies, products, and people
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Updates on companies, products, and people in marketing, including a ruling from the FTC and 2013 predictions from the National Retail Federation.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.