Vocus

12051 Indian Creek Center
Beltsville, MD 20705
Tel: (301) 459-2590
Fax: (301) 459-2827

www.vocus.com

Is Social Media Just Waiting to Become the New Email?

A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.

Marketing News Bytes: May 16, 2013

Updates on companies, products, and people

Don't Forget, Marketing Is About the Customer

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

Marketing Newsbytes: January 31, 2013

Updates on companies, products, and people in marketing, including a ruling from the FTC and 2013 predictions from the National Retail Federation.

B2B, B2C SMBs say size matters

B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

Vocus acquires iContact

Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

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