Vocus

12051 Indian Creek Center
Beltsville, MD 20705
Tel: (301) 459-2590
Fax: (301) 459-2827

www.vocus.com

Is Social Media Just Waiting to Become the New Email?

A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.

Marketing News Bytes: May 16, 2013

Updates on companies, products, and people

Don't Forget, Marketing Is About the Customer

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

Marketing Newsbytes: January 31, 2013

Updates on companies, products, and people in marketing, including a ruling from the FTC and 2013 predictions from the National Retail Federation.

B2B, B2C SMBs say size matters

B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

Vocus acquires iContact

Cloud-based marketing and PR software company Vocus has acquired email software provider iContact, the company announced on Feb. 28. The acquisition is designed to allow Vocus to add an enhanced email offering to its marketing suite, which currently includes search, social and publicity marketing modules.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.