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Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

The Internet of Things—or Is It the Analytics of Things?

Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Five Ways to Get Big Data Moving Faster

Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.

Marketing News Bytes: May 2, 2013

Updates on companies, products, and people

Dos and Don'ts for 2013

To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.

Slow recovery doesn't hurt analytics growth: Gartner

Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...