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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.
Updates on companies, products, and people
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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