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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.
Updates on companies, products, and people
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
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