3000 Hanover Street
Palo Alto, CA 94304-1185
Tel: (650) 857-1501
Fax: (650) 857-5518
www.hp.com
tppapson@verizon.net
President & CEO:
Léo Apotheker
Tel: (650) 857-1501
Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.
Thomas Hogan has resigned as EVP of enterprise business sales and marketing at Hewlett-Packard Development Co. (HP), the technology services provider said April 18. He will continue to work at Palo Alto, Calif.-based HP until May 31.
Sources have confirmed that Bill Wohl, VP of PR at SAP, is exiting the software company to join Hewlett-Packard as chief communications officer. Meanwhile, sources also confirmed to PRWeek that Michael Mendenhall, CMO of HP, has left the company.
Hewlett-Packard named David Shirk SVP of worldwide marketing for its enterprise business division, effective April 5.
HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.
HP reported net revenue declined 2% for its third fiscal quarter ended July 31 for a total of $27.5 billion. The company's net earnings totaled $1.6 billion for the quarter, down 19% year over year. Diluted earnings per share were 67 cents per share, down 16% from 80 cents per share last year. Printer unit shipments decreased 23%, with commercial printer hardware units down 42% and consumer printer hardware units down 16%.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
