BZZ Agent

500 Harrison Avenue
Boston, MA 02118
Tel: (617) 451-2280
Fax: (617) 451-9922

www.bzzagent.com
bzz@bzzagent.com

CEO & Founder:
Dave Balter
bzz@bzzagent.com
Tel: (617) 451-2280

Retail analytics firm Dunnhumby acquires BzzAgent

UK-based retail analytics company Dunnhumby has acquired social media marketing firm BzzAgent, the companies said May 23. Dunnhumby CEO Simon Hay said his company bought BzzAgent to better track consumer touchpoints, given the increasing importance of digital marketing.

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