BZZ Agent

500 Harrison Avenue
Boston, MA 02118
Tel: (617) 451-2280
Fax: (617) 451-9922

CEO & Founder:
Dave Balter
Tel: (617) 451-2280

Retail analytics firm Dunnhumby acquires BzzAgent

UK-based retail analytics company Dunnhumby has acquired social media marketing firm BzzAgent, the companies said May 23. Dunnhumby CEO Simon Hay said his company bought BzzAgent to better track consumer touchpoints, given the increasing importance of digital marketing.

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Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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