BZZ Agent

500 Harrison Avenue
Boston, MA 02118
Tel: (617) 451-2280
Fax: (617) 451-9922

www.bzzagent.com
bzz@bzzagent.com

CEO & Founder:
Dave Balter
bzz@bzzagent.com
Tel: (617) 451-2280

Retail analytics firm Dunnhumby acquires BzzAgent

UK-based retail analytics company Dunnhumby has acquired social media marketing firm BzzAgent, the companies said May 23. Dunnhumby CEO Simon Hay said his company bought BzzAgent to better track consumer touchpoints, given the increasing importance of digital marketing.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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