111 East Wacker Drive
Chicago, IL 60601
Tel: (312) 739-0222
Fax: (312) 739-0223
Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 18 countries and regional centres in London and Singapore, is part of Publicis Groupe—the world's third largest communications group and top global search spender. Participate with us at www.performics.com.
SVP of Marketing and Business Development:
Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.
With its recent IPO, Facebook ads are getting a lot of scrutiny.
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.
Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.
While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence.
Holiday retail sales will rise 15% this year as a result of actively managed paid search campaigns. This, according to projections from Performics, a search marketing firm, compared with 2009 numbers.
When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.
Performics specializes in paid search, natural search, conversion optimization and performance media. Click headline above to view Performics' full profile, complete with capabilities and company history.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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