iProspect

200 Clarendon Street 23rd Floor
Boston, MA 02116-5021
Tel: (800) 522-1152
Fax: (617) 449-4200

www.iprospect.com
interest@iprospect.com

iProspect a search engine marketing firm

ABR 2009: iProspect

IProspect's major disciplines/capabilities are search and online display. Click headline above to view iProspect's full profile, complete with capabilities and company history.

New study from iProspect highlights relationship between search and display

Search agency iProspect released a new study today, based on a survey commissioned by Forrester Consulting, which highlights the symbiotic relationship between search and display advertising. Almost as many people, the study says, perform a search around a company or product in a browser after seeing a display ad as click on the ad itself.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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