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San Francisco, CA 94105
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Fax: 415 512 7525
Co-Founder & CEO:
Tel: (415) 399-2586
Advertisers still want more transparency from ad retargeting.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Marin Software, a digital advertising management company, found in its U.S. Online Advertising Quarterly Report, that 18% of paid search clicks come from mobile devices.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.
Online shoppers are procrastinators, according to research from Marin Software, a paid search management service provider. The company also found that consumers exhibit higher conversion rates in the holiday shopping season, and that online shoppers are busiest on Sundays, according to just-released research.
By now, most marketers know the drill for 2009: Trim budgets and focus on effectiveness. For search marketers, there are several ways to meet this challenge. In fact, you can often wring more ROI out of your paid search campaigns without sacrificing much traffic. Wister Walcott, co-founder and VP-products for Marin Software details three clear steps you can take.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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