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Tel: (415) 399-2586
Advertisers still want more transparency from ad retargeting.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Marin Software, a digital advertising management company, found in its U.S. Online Advertising Quarterly Report, that 18% of paid search clicks come from mobile devices.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.
Online shoppers are procrastinators, according to research from Marin Software, a paid search management service provider. The company also found that consumers exhibit higher conversion rates in the holiday shopping season, and that online shoppers are busiest on Sundays, according to just-released research.
By now, most marketers know the drill for 2009: Trim budgets and focus on effectiveness. For search marketers, there are several ways to meet this challenge. In fact, you can often wring more ROI out of your paid search campaigns without sacrificing much traffic. Wister Walcott, co-founder and VP-products for Marin Software details three clear steps you can take.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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