iCrossing

Hearst Tower 300 West 57th Street 20th Floor
New York, NY 10019
Tel: (212) 649-3900
Fax: (646) 280-1091

www.icrossing.com

iCrossing is a digital marketing company that specializes in collaborative web development solutions to enhance your business

President & CEO:
Don Scales
Tel: (212) 649-3900

Hearst Digital Media to launch ad exchange

Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.

Meredith's Polo named liaison for Hearst, iCrossing

Hearst Integrated Media has named Maureen Polo, managing director of Meredith 360, as its marketing services business development director, where she will serve as the liaison between Hearst Corp. and its digital shop iCrossing, the company announced on Oct. 3.

ICrossing expands into Latin America, Spain with Wallaby acquisition

ICrossing has acquired Santiago, Chile-based digital agency Wallaby Group in a deal that will allow the Hearst Corp.-owned shop to expand its global footprint.

LG Electronics appoints iCrossing to global digital account

LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.

AAA names iCrossing digital AOR

AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.

Equinox names iCrossing digital media AOR

Fitness club chain Equinox has named iCrossing its first digital media agency of record as it seeks to extend its brand through Web-based channels.

SEO gains attention in search

While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.

Hearst boosts marketing strength with iCrossing acquisition

Hearst has acquired digital marketing agency iCrossing for a reported $325 million.

Bebe promotes Kardashians line with digital push

Fashion brand Bebe Stores is conducting a social media campaign to promote the second release of the "Kardashians by Bebe" collection. Digital marketing agency iCrossing created the push.

Hearst close to iCrossing acquisition: report

ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.

Vail Resorts, iCrossing see 20% lift in traffic on sites relaunched for ski season

When search and interactive agency iCrossing launched destination Web sites for Vail Resorts' properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada, the goal was to integrate all of Vail's resorts under one umbrella.

Creative solutions from Backroads, Lego, Qdoba

Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty

6 Tips: Integrating social media with other marketing channels

Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.

ABR 2009: iCrossing

Founded more than a decade ago, iCrossing has its roots in natural search but has since expanded to be a robust digital agency incorporating everything from paid search and social media to mobile and analytics. The agency has a search-centric focus and believes search is the common thread that binds all marketing media together. Click headline above to view iCrossing's full profile, complete with capabilities and company history.

iCrossing deal adds Russian capabilities

Search agency iCrossing has partnered with Russian search agency Ingate to manage global brands' search efforts in Russian markets. iCrossing will now have access to search capabilities across Russia and Commonwealth of Independent States (CIS), which includes 12 countries and more than 300 million people.

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