GSI Commerce

935 1st Avenue
King of Prussia, PA 19406-1342
Tel: (610) 491-7000

www.gsicommerce.com
henryke@gsicommerce.com

Director of Corporate Marketing:
Kelly Henry
henryke@gsicommerce.com
Tel: (610) 491-7000

Marketing Newsbytes: February 7, 2013

This week's developments of interest to marketers

In occupying the minds of online shoppers, social media is the 1%

A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.

ClearSaleing names Ari Osur general manager

Ari Osur has been hired as general manager of ClearSaleing, an advertising analytics and attribution platform and subsidiary of eBay company GSI Commerce.

EBay revenue up 27%, launching Paypal in-store purchase pilot

EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.

Q&A: Randy Smith, president, ClearSaleing

Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.

EBay adds social commerce capabilities with Facebook integration

EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.

GSI Commerce names Barratt e-Dialog president

E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing service provider e-Dialog, the company said on Oct. 11. The hire took effect on Oct. 10, Barratt said.

EBay buys e-commerce platform provider Magento

EBay has agreed to acquire Magento, an e-commerce software platform provider. San Jose, Calif.-based eBay also said June 6 that it will create an "X.Commerce" group to use its own assets and partner technologies to build a stronger developer community.

GSI Commerce turns to Hartmann to run global operations unit

GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann will manage GSI's customer service and direct response businesses, as well as its freight services, and will oversee more than 3,400 employees.

GSI promotes Barratt to grow international business

GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.

EBay revenue, sales and marketing expenses up

EBay's first-quarter revenue increased 16% to $2.5 billion, compared with the first quarter of 2010. Net income grew 12% in the period to $475.9 million year-over-year. Sales and marketing expenses in Q1 grew to $533 million, a 19.5% increase year-over-year.

Rizzi resigns from e-Dialog; Gagnon to replace him as president

John Rizzi has resigned as president and CEO of e-Dialog, said Chris Saridakis, CEO of the global marketing services division of parent company GSI Commerce. Joe Gagnon, chief client officer and EVP of product marketing at the company, will replace him, effective immediately.

First-quarter marketing and interactive services M&A activity up 13%

The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.

EBay to acquire GSI Commerce

EBay has agreed to acquire e-commerce and interactive marketing services provider GSI Commerce for approximately $2.4 billion, the companies said March 28. The acquisition is expected to close in the third quarter.

GSI Commerce acquires ClearSaleing

E-commerce service provider GSI Commerce acquired advertising analytics company ClearSaleing on January 10. Columbus, OH-based ClearSaleing will operate as a wholly owned subsidiary of GSI's global marketing services division.

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