1600 Amphitheatre Parkway
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Tel: (650) 253-0000
Fax: (650) 253-0001
Google is a public and profitable company focused on search services. Google operates Web sites at many international domains, with the most trafficked being www.google.com. The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services.
VP of Global Communications & Public Affairs:
Tel: (650) 253-0000
If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.
Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Free six-month memberships get the ball rolling on the coasts today. Retail partners include Costco, Target, and Walgreens.
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
A look back on how Gmail changed the email marketing industry.
As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.
The search engine giant introduces a new concept that reinforces old values.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
The settlement will be split by 37 states; Google promises not to override cookie blocking settings in the future without consumer consent.
Schmidt calls agency's tapping of data centers "outrageous," complains to White House.
Tech companies come to the rescue of Healthcare.gov, lending it computer programmers and engineers.
The agency scans accounts of millions of users daily, though neither they nor marketers are likely to care, experts say.
Share price rises to $1,007 on better-than-expected financial results buoyed by rise in pay-per-click business.
For Google, aggregated paid clicks increase, as average CPCs drop.
The debate continues on whether Gmail Tabs are good or bad for marketers.
The home improvement site relies on Google AdWords for its rebranding efforts.
New search algorithm affects 90% of searches.
Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
Are Google's automated email scanning practices fair?
Tabs may make marketing emails more accessible, not less.
Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?
USPS is an important national infrastructure that can and should endure, says Google Chief Innovation Officer Vint Cerf.
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
A recap of the marketing highlights, and lowlights, from the past year
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
Google analyzes the middle ground between where online ends and offline begins.
Creating a holistic customer experience through customer insight is a common trait of the world's 100 most valuable brands, according to Interbrand.
Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
Search giant Google has expanded the net of its mobile voice search capabilities by adding 13 new languages to the Voice Search service for Android phones.
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
Motorola Mobility will terminate 4,000 employees and close or consolidate approximately one-third of its branches.
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.
Former Google executive Marissa Mayer has been named president and CEO of Yahoo.
Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.
Google has launched a program to increase sales for merchants and help e-commerce shoppers in the U.S. feel more confident in their purchases.
Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.
Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.
Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.
Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another.
Google closed a $12.9 billion deal to acquire Motorola Mobility Holdings.
Google subsidiary YouTube rolled out to the general public Google AdWords for video, a self-service and pay-per-view video ad platform, said Lane Shackleton, product manager at YouTube.
Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York.
Although Google reported net income of $2.89 billion for the first quarter (Q1) of 2012, an increase from $1.80 billion for the same period last year, its cost-per-click (CPC) revenue decreased 12% in Q1 and 6% in Q4 2011 quarter-over-quarter.
The Mobile Marketing Association (MMA) has appointed Google's VP of display advertising Neal Mohan to its global board of directors, said John Bianchi, MMA's communications director.
Google introduced two capabilities and enhanced an existing feature to its AdWords Product, said Richard Holden, a Google product management director. The optimized AdWords provides more precision via advanced targeting by zip code, enables advertisers to create a single ad for multiple locations and improves on the existing Advanced Location Targeting feature.
Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.
Google Analytics launched Social Reports, a set of five reports that apply key business-related metrics to branded social media sites and marketing campaigns. Social Reports tracks more than 400 international social networks, including Facebook, Twitter, Hyves in the Netherlands, VKontakte in Russia and Mixi in Japan, to help marketers measure the value of their social media efforts, said Phil Mui, group product manager at Google Analytics.
The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.
Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.
Google expanded its daily deals product Google Offers on Oct. 26 to include offers from 14 deal providers, such as Gilt City, Tippr and Mamapedia. The company also added a form that enables consumers to personalize Offers according to their interests.
Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.
Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.
The acquisition will affect search marketing in a number of ways, such as fueling Google with more content to distribute to people performing local and mobile searches.
AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.
Google relaunched its product search page on Sept. 14, said Stephanie Tilenius, VP of commerce and payments at the Mountain View, Calif.-based company. It will also soon debut Google+ business pages, she said, although she did not reveal a specific date.
Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.
Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email.
Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button.
Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the "unlawful importation" of prescription drugs, according to the Justice Department.
Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.
Google has agreed to acquire mobile device manufacturer Motorola Mobility for $12.5 billion. The acquisition is expected to close early next year.
Google has acquired deals aggregator The Dealmap, the Mountain View, Calif.-based company said Aug. 2.
Google has long lagged behind Facebook and Twitter as a social media destination. Google excluded nearly all brands from participating at launch, leaving experts to speculate about the platform's marketing potential.
Google reported $9 billion in second-quarter revenue on July 14, a 32% increase compared with Q2 2010. The company's revenue from advertising grew 33% year-over-year to $8.7 billion in the second quarter, accounting for 97% of total revenue.
Heineken N.V. has signed a deal with Google to run Heineken ads on YouTube and mobile display ads in exchange for consumer data. The brewing company is discussing a similar partnership with Facebook, the company said on June 30. Marnie Kontovraki, brand PR press officer at Heineken N.V., said that the companies reached the agreement in March.
The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.
Google is close to acquiring display advertising company Admeld for $400 million, according to numerous news reports. Admeld produces a real-time bidding platform that helps online publishers sell display ads.
Display advertising spending will rise from $25 billion in 2010 to $200 billion "in a few short years," Neal Mohan, VP of product management at Google, told attendees of the Interactive Advertising Bureau's "The Future of Display" event on June 9 in New York.
Google advertising sales executive Penry Price will leave the company to become president of behavioral advertising firm Media6Degrees as of June 15, both companies said June 6.
Google acquired social analytics company PostRank, a firm that measures social media engagement for online advertisers and publishers, on June 3.
Twitter has acquired keyword bid management platform AdGrok, the companies said May 31. AdGrok employees have joined Twitter's revenue engineering team, with plans to discontinue AdGrok's Google AdWords management product on June 30.
PayPal filed a civil suit against Google and two Google executives on May 26 over the latter company's newly revealed mobile payment product. The suit alleges that Google, and two former PayPal executives now working at the Mountain View, Calif.-based company, misappropriated trade secrets and breached their contracts to develop the Google Wallet mobile application.
Google will roll out a mobile payment system and national daily deals service this summer that will let consumers make purchases and redeem offers from their mobile phones at participating merchant locations, the company said at a May 26 event in New York.
Mobile devices running Google's Android operating system generated 53% of mobile ad impressions in April, according to a report released by mobile advertising network Millennial Media this week. The company's latest "mobile mix" report found that ads served on Apple iOS devices and RIM's BlackBerry OS devices trailed Google's in impressions at 28% and 16%, respectively.
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
Google has partnered with digital agency Digitas to produce mobile marketing analysis and consumer research, the companies said May 16.
Google has designated $500 million of its first-quarter earnings for potential charges stemming from a US Department of Justice investigation into its advertising business, according to company filings with the Securities and Exchange Commission.
US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking.
Google began to roll out its latest social tool, +1, in late March in an effort to enable consumers to see what search results their friends and family members recommend. The company also signaled that it intends to incorporate social media information from networks such as Twitter to further influence +1 results.
Apple said April 27 that it has never tracked iPhone users' locations and dismissed the possibility of doing so in the future. The Cupertino, Calif.-based company said that although it does not monitor devices' locations, it does so in relation to nearby Wi-Fi hotspots and cell towers "which may be located more than 100 miles away from your iPhone." The company said the monitoring is "anonymous and encrypted" and used to calculate a device's location through GPS systems.
Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.
Google reported $8.6 billion in first-quarter revenue on April 14, a 27% increase compared with Q1 2010. Advertising generated 97% of the company's revenue in the quarter, with ads on Google sites accounting for 69% of total revenue.
Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer.
Google said it has added so called "check-in deals" nationally to its location-based service. Companies participating in the service at launch include American Eagle Outfitters, Quizno's, Macy's and RadioShack. The new feature enables brands to offer consumers discounts and samples.
Google settled Federal Trade Commission charges on March 30 that it violated consumers' privacy, as well as its own policies, when it launched social network Google Buzz in February 2010. The FTC had charged Google with violating the Federal Trade Commission Act by using Gmail customers' information for Google Buzz without their consent, according to the FTC.
Google updated its Commerce Search platform, which is used by retailers on their own e-commerce websites, on March 29 to include interactive features such as instant results and in-store product availability. The update also gives retailers more control over which products are promoted in search results.
Microsoft launched Internet Explorer 9, which allows consumers to block websites' ability to collect data without their knowledge or consent, on March 15. Consumers can also enable a "tracking protection list," which catalogs websites that will be prevented from monitoring the user's online behavior.
Webmasters have been looking for ways to artificially manipulate organic rankings since the inception of search engines.
Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners.
The New York Times article on search engine marketing this past weekend showed that JCPenney was getting so much traffic even Google knew something was up.
Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing.
Mozilla and Google said January 24 that they will provide options in their respective Firefox and Chrome Web browsers to block the tracking of consumers' online behavior. Mozilla will let consumers opt out of tracking and behavioral advertising in Firefox 4, while Google will add an extension to Chrome.
Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website.
Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.
Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.
Google Hotpot, a local recommendation engine, launched a b-to-b direct marketing campaign in Portland, OR on December 9. The goal of the effort is to educate businesses about the benefits of using Google Places to gain exposure, increase online ratings and reviews, and boost traffic.
Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.
Industry experts predicted that Google's just-launched e-commerce site, Boutiques.com, will give consumers intriguing personalization options and marketers new targeting opportunities. Google launched the site November 17.
Advertisers may be salivating over the targeting promise of Google TV, but it is still unclear how and when search engine marketing and advertising will move from the computer to Google TV.
Google reported a 23% year-over-year increase in revenue to $7.3 billion in the third quarter.
While no one argues the importance of good digital marketing programs, some marketers have turned to more traditional forms of direct marketing to cut through the online clutter.
Google Instant, launched September 8 with the intention of quickening the search process for consumers, will force marketers to create shorter searchable terms on the Web, said industry experts.
Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.
E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.
Google has acquired e-commerce and visual search website Like.com. Financial terms of the deal were not disclosed.
A Google analyst recommended that retailers use a multichannel approach and maps in paid search at the Digital Marketing Days conference in New York on June 15.
The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."
Google will pull its Nexus One smartphone from e-commerce channels in favor of widening its in-store retail distribution. The search giant announced the change May 14 on its blog.
US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Google's $750 million acquisition of mobile advertising company AdMob should be given a "rigorous" examination by federal regulators, WPP Group boss Martin Sorrell said May 10.
Google said May 5 that it will begin selling e-books this summer, increasing the company's footprint in the e-commerce sector. Through Google Editions, consumers will be able to purchase e-books through Google's book-search service.
Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.
Google rolled out its Remarketing feature, which allows marketers using AdWords to target consumers with whom they have previously interacted, on March 24. The feature can be used for text ads, rich media ads, display ads and video ads. The tool has been tested in beta since March 2009.
Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts debate
Google has hired eBay veteran Stephanie Tilenius to serve as VP of commerce, a newly created position.
Microsoft and Yahoo are preparing to implement their search partnership, which gained approval from the US Department of Justice and the European Commission on February 18.
The Electronic Privacy Information Center (EPIC), a consumer privacy advocacy group, has filed a complaint with the Federal Trade Commission about Google Buzz.
Google has been forced to make a series of changes to its social networking service Google Buzz after it was slammed for breaching the privacy of Internet users by exposing their personal details to the world. Based around Gmail, Google launched Buzz on February 9 in an effort to carve out a slice of the social networking space and take on rivals Facebook and Twitter.
Google has signed a definitive agreement to acquire Aardvark, a company that runs the social searching site Vark.com. Terms of the deal were not disclosed.
'The Wall Street Journal' reported this week that Google will add more social media elements to Gmail. This raises questions for marketers, many of whom have worked to integrate social technology with e-mail in recent months.
If you only use Google Analytics to track your website's traffic and measure the impact of your pay-per-click ad campaigns, you may be missing out on some great features that will help increase the effectiveness of your overall marketing efforts. Here are three incredibly useful features of Google Analytics that you ought to know about:
Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.
To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities.
TiVo has teamed up with Google to measure the audience reach of Google TV Ads. Terms of the deal, announced November 24, were not disclosed. This agreement will let Google TV Ads gather DVR-viewing data from TiVo's subscribers.
Google, in the midst of a buying spree, has acquired display ad network company Teracent. Terms of the deal, announced November 23, were not disclosed. The search giant announced the acquisition of Gizmo5, a company that makes software for Internet-based calling on mobile phones and computers, and the buy of mobile display ad network AdMob this month.
Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.
More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.
As Google looks for ways to monetize YouTube, the video-sharing Web site is testing an in-stream ad unit that lets viewers skip through an ad with the goal of making online video advertising more relevant. The concept of the ad unit is that while users are given the tools to skip the ads they don't want to see, when they do in fact watch them, they will do so with more engagement.
Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."
Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.
Google debuted a tool that measures the impact of brand awareness on online display ad campaigns this month. Called Campaign Insights, the platform compares two groups of Internet users, those who have been exposed to the ad and those who have not. It then measures the difference in searches and site visits of the two groups to identify the impact of the ad.
Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.
Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool.
Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.
Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic.
Bing, the new search engine — sorry, decision engine — from Microsoft, launched in June with a slate of TV spots, print and online ads. Consider for a moment the challenge the creative team faced. Google has become literally synonymous with search, having beat out the other contenders, including Microsoft's own Live Search, simply by being better. So it was far from obvious that the world was looking for a new search engine.
Google is always up to new tricks and this week's goes well with coffee. The online giant has released a test version of a new search indexing engine, called Caffeine.
Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.
In a move to better compete with search leader Google, Microsoft and Yahoo have finally come to an agreement to work together by inking a multi-year deal to partner around search and advertising.
Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World's automated platform.
The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.
Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.
When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.
The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.
CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.
Of 1.2 billion recent Google search queries, roughly 220 million contained a universal returned result. Listen up, folks: The onset of universal search makes dominating the first page of search results more competitive. What you lack could be the thing that hurts your ranking and visibility on the landscape.
E-books still represent a small percentage of overall online book sales. But this could soon change, thanks to several recent and upcoming developments in this category. In a new report, How Big Is the Reader Opportunity, Forrester Research forecasts that the US market for e-readers will rise from 1 million to 2 million users in 2009.
The e-book market is heating up with two recent developments. Google Inc. recently announced plans to launch a program that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And, around the same time, Prime View International (PVI) signed a definitive agreement to acquire E Ink Corp., which manufactures many of the e-reader displays used today, for $215 million.
The Mobile Marketing Association announced its 2009 North American Board of Directors today. New to the board this year are: The Nielsen Co.'s Julia Resnick, VP of mobile media solutions; Millennial Media president/CEO Paul Palmieri; Sprint-Nextel's Lisa-Anne Uhrmacher, GM of mobile advertising; Verizon's Richard Williams, executive director, digital media operations; Vibes Media president Jack Philbin; and Yahoo's David Katz, VP of mobile advertising and publisher services.
The Interactive Advertising Bureau (IAB) announced the release today of the first official click measurement guidelines, which are meant to help the online advertising industry combat click fraud. The guidelines were agreed upon by key industry leaders to help ensure that advertisers only pay for legitimate clicks.
The news that Twitter Search - which is currently simply a search box that trolls Twitter feeds in real-time - will also soon start crawling and indexing the links that Tweets link to, was covered closely last week by many news outlets, with plenty of questions as to whether this function could someday pose a threat to Google and other mainstream search engines.
Social media, social networks and now the social graph. The language might sound modern, yet the concept is timeless. Brad Fitzpatrick, a Google engineer and a respected thinker on the subject, describes the social graph as "the global mapping of everybody and how they're related." Fortunately for marketers, technology not only enables connections between people, but between people and brands.
Google CEO Eric Schmidt's ongoing relationship with President Obama has just gotten an official stamp. According to the White House, Schmidt has been named as a member of the Council of Advisors on Science and Technology, a group which will advise the president and vice president on a variety of science, technology and innovation areas.
Coinciding with the New York Auto Show last week, Volvo, Euro RSCG New York and Media Contacts launched an interactive homepage takeover of YouTube.com. The initiative also marked the debut of an expandable banner ad, which promoted Volvo's 2010 XC60 by highlighting its "City Safety" feature, which stops the vehicle at low speeds to avoid collisions.
Google reported a 6% increase in first quarter earnings over the same period last year and a 3% decrease compared to the fourth quarter of 2008. Google released its first quarter earnings today during a conference call with investors.
T-Mobile is planning to launch a number of communications devices utilizing Google's Android operating system, an open source software for mobile devices.
Database company D&B is launching a new media property it says will allow marketers to reach consumers searching for businesses, business services and products when they are looking to buy. With the newly created unit, D&B Digital, marketers can reach business decision-makers as they are looking to purchase a product or service, said Mark Walters, VP of D&B Digital.
Brands have long known that social networks can be a driver of traffic for their sites, but new stats from Hitwise say for some Web sites, Facebook can drive more users than Google. These sites include Evite.com, celebrity gossip blog PerezHilton.com and mom-centric social network CafeMom.com.
Tim Armstrong, SVP of Google, has been named chairman and CEO of AOL. Randy Falco, who currently holds the title, as well as AOL's COO Ron Grant, will leave the company after a transition period. The announcement was made by chairman and CEO of AOL's parent company Time Warner Inc., Jeff Bewkes. Armstrong will start at AOL on April 7.
Longer search queries are becoming more popular year over year according to a report put out by Hitwise. Though the majority of searches are one, two and three word queries, these length terms are down 3%, 5% and 1%, respectfully. But queries with four to eight words and over are all up year over year in growth ranging from 3% to 20%.
As part of last year's class-action settlement with groups of authors and publishers, Google has launched a worldwide print legal notice campaign targeting owners of book copyrights. Per the settlement, Google had to inform copyright holders in a way that was considered by the courts to be "reasonable and practicable," which basically means buying a print ad in every country.
In the first major change to its search technology since Carol Bartz took the helm as CEO last month, Yahoo is offering advertisers the ability to run images and video alongside text in paid search results. The program, called Rich Ads in Search, is currently being offered to brands by invitation only and is set to roll out in the next few months.
Recently, Google backed away from a shared advertising agreement with Yahoo, which itselfis eyed by Microsoft. Our experts debate how consolidating engines affects search marketing
Google reported an 18% increase in fourth quarter earnings over the same period last year. The search giant released its fourth quarter and fiscal year 2008 earnings this afternoon during a conference call with investors. The leader in search market share reported revenues of $5.7 billion for the quarter, which ended December 31, compared to $4.83 billion for the same period last year.
In the latest in Google cuts, the search leader will shutter its Print Ads service on February 28. More than 800 US newspapers, including The New York Times and Chicago Sun-Times, use the service, which launched in November 2006.
Coupons Inc., owner of the online coupons provider Coupons.com, has appointed former Google executive Steve Horowitz as chief technology officer.
Google has stopped its Catalog Search, which allowed those surfing the Web to access thousands of retailers' catalogs online, citing decreased usage.
The adoption of Google Checkout by online retailers is stalling, according to a study by interactive agency Rosetta.
Microsoft Live Search saw a boost in its first-page advertiser growth rate in third quarter 2008, according to search analytics firm AdGooroo's latest report. Google remains the giant with an advertiser growth of 58% over the third quarter. Microsoft Live Search came in second with a growth rate of 42.3%. Yahoo followed with 8.8%.
Americans watched 12.7 billion videos in November 2008, up 34% over a year ago, according to a ComScore survey released this week.
Cygnus Systems Inc. has filed a lawsuit against Google, Apple and Microsoft alleging that the three companies violated a patent, issued in March 2008 and owned by Cygnus, for thumbnail images.
ComScore has released its November search engine rankings, and Google remains on top of the core search market share with 63.5% (up 0.4% from October). But perhaps more interesting is the fact that Google-owned YouTube garnered 2.79 billion searches.
This week Yahoo released a new policy on data retention. Under the policy, the number two search engine will anonymize its users log data within 90 days.
MySpace has released its response to the recently launched Facebook Connect: MySpaceID. The social networking giant is partnering with Google to allow its 127 million users to use their MySpace log in information to gain access to other areas of the Web.
Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.
Trademark bidding is a debated search strategy in which one company bids on its competitors' name or trademarked terms in pay-per-click (PPC) campaigns. Google search "Ford F-150," and ads for Toyota Tundra appear in addition to Ford.
Google and Procter & Gamble (P&G) have been swapping employees since earlier this year in an effort to foster creativity and establish a mutual relationship. Since January, about 24 employees from Google and P&G have been sitting in on each other's business meetings while brainstorming and offering outsider opinions and ideas.
Pharmaceutical companies have been slow to fully embrace digital marketing, but healthcare-related digital strategies are poised to gain momentum in 2009, according to Mary Ann Belliveau, managing director, health vertical, at Google.
Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer watches more linear television per week than ever. What is up for debate, however, is the future of linear television advertising.
As the latest in a series of steps that has changed the use of video and long-form footage online, Google opened YouTube up to search ads last week, allowing advertisers to tie their commercials to specific words entered into YouTube's search box.
Citing the potential to improve wireless broadband access for consumers, the Federal Communications Commission voted last week to make the unused TV spectrum, commonly referred to as "white spaces," available to the public. The move relates to the FCC's mandate that television stations switch from broadcasting in analog to digital by February, meaning a large swatch of airwaves would be opened up for potential uses.
Google has pulled out of its proposed advertising services agreement with Yahoo, which would have enabled Yahoo to use Google-provided ads on its Web sites and partner sites.
SEM technology provider Kenshoo Ltd. has integrated its end-to-end search marketing platform, Kenshoo Search, with the latest version of Google Analytics software. Marketers using Kenshoo will now be able to access all of their cross channel search data in Google Analytics for increased visibility, reporting and analysis.
Search experts discussed search engine recommendations and the value of pay-per-click ads at a panel discussion today on "Smart Choices in Search Advertising."
Online giant Google and media conglomerate WPP have created a grant program to support research into how online media influence consumer behavior, attitudes and decision making.
Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google's plan to show clips of content from copyrighted books without explicit consent from copyright owners.
This week, Verizon delivered some good news: Not only did the firm add 1.5 million new wireless subscribers in the third quarter, net income was up 31%. While landline and DSL customers decreased, the launch of FIOS, the company's fast Web, phone and television bundle, is meeting its targets. In short, if there is one thing that consumers won't sacrifice during a downturn, it is fast home and mobile digital communication. Fall fashion, the home renovation or even the new flat screen can wait. Without Internet access, we are nothing.
Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.
It's no secret that the words "search" and "Google" have become synonymous in many peoples' minds. Frankly, I find this is a bit disturbing. Sure, Google has the biggest audience, and yes, its interface is arguably the most streamlined and intuitive. But just because Google maintains a significantly larger market share and might be a bit easier for users than the other engines does not mean it's the best at everything — which is why I'm interested in what everyone else is doing better than Google.
Google this afternoon released its Q3 earnings during a conference call with investors. This quarter, which ended September 30, the leader in search market share made $1.35 billion or $4.24 per share. This represents a 26% increase from this point last year when the company made $1.07 billion, or $3.38 per share.
In 1999, I entered the SEO/SEM industry. The amount of changes since then has been staggering. The largest search engine today, Google, wasn't even on the map.
Google this week introduced a click-to-buy feature on its subsidiary YouTube, where users watching a video with a music track can click to buy the song from Apple's iTunes and amazon.com.
As the proposed Google-Yahoo partnership moves ahead, Tim Armstrong, Google's president of advertising and commerce for North America, continued to stress that the search giant would not dictate its ad prices.
As mobile communications increase, marketers may still hesitate to make local search a large part of their strategy. Our experts discuss the pros and cons of investing in local search.
For some people, autumn conjures up thoughts of pumpkins, fall foliage and tweed suits. For marketers, it signals a 2-3 month stretch of excel spreadsheets, vendor reviews and endless negotiation. Yes, we are in the thick of planning season, and this year an uncertain economy will leave its mark on all line-items, search included.
Today's keynote address at the OMMA Conference and Expo came from Chris Anderson, editor in chief of Wired magazine and Josh Quittner, editor at large of Time Inc. They discussed challenges facing publishers and advertisers in the mobile space, Google-phobia and the proliferation of social networks.
Google has bought Tatter and Company (TNC), a Korean blogging software firm. The move will likely increase the search giant's market share and presence in Asia. Financial terms of the deal were not disclosed.
Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
With the major engines putting more and more focus on the number and quality of inbound links to a given site, search engine optimization (SEO) managers have turned largely to building more links to a site to help it rank as high as possible. However, if this is all that your SEO efforts focus on, you're missing out on a much bigger piece of the puzzle.
Two and a half years after its beta launch, Google Page Creator is being phased out and replaced by the more robust Google Sites product. All current Google Pages will be moved to a Google Site by the end of the year, and no new Page Creator accounts are being accepted.
Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.
Yahoo has released more information about its non-exclusive ad services agreement with Google, in a US Securities and Exchange Commission filing dated August 8.
Because search captures demand generated by other media, it can help you determine the impact of your offline marketing efforts. But what if your campaign is geo-targeted — can search still help you measure its impact? In a word, yes.
It must be fascinating to see the world through Google's eyes. At least, this is what I thought when Susan Humphries flew in from Mountain View, CA, to give a keynote at SMX Sao Paulo, the first major search engine marketing conference held in Brazil.
In an effort to be more transparent to users, Google last week released a feature that shows users how their search results are customized.
With the goal of proving searchers with richer Internet depth, a new search engine, Cuil launched today. The engine has indexed more than 120 billion Web pages, which the company claims is "three times as many as Google."
Just when I thought it was safe to go outside, a new Google killer has been reported to be on the loose. Monday morning, start-up search engine cuil.com was launched, accompanied by a rapid fire of cheerleading, speculation and, ultimately, ridicule. Search experts around the globe threw five to 10 queries at the engine before declaring Cuil a failure.
Google reported $5.37 billion in revenue for its second quarter ended on June 30. "Traffic and revenue have held up well despite uncertain economic conditions," said Eric Schmidt, Google CEO and board chairman, during a July 17 conference call.
Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.
E-mail icon services firm IncrediMail has signed an agreement to use Google as the default search engine on its consumer homepage service. The program let IncrediMail users perform Google searches and in turn compensates IncrediMail when IncrediMail users click on sponsored links.
Google today through a partnership with SpotMixer, an online tool which allows small to midsize businesses to create TV ads, is now allowing users to distribute TV ads. On SpotMixer's site, business owners can create ads from scratch or with existing media elements from radio or online video ads. They can then use SpotMixer's templates to add text, music and other elements to the commercials.
Adobe Systems has partnered with Google and Yahoo to improve search results for content within Flash-based rich Internet applications and dynamic content. To achieve this goal, Adobe has provided both search engines with optimized Adobe Flash Player technology in order to improve the indexing of the Flash file format.
Ten years ago this September, Sergey Brin and Larry Page were about to set up offices in a garage. Their Web site, Google.com, delivered results for 10,000 searches a day. By 1999, that figure had jumped to 3 million. Today, Google processes hundreds of millions of searches each and every day. If this is a staggering number, consider that behind each and every search query is a set of consumer data, and it is access to this data that puts Google into a league of its own.
Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.
Yahoo is taking on Google's Gmail by introducing its own e-mail addresses. It has introduced the availability of two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo ID of their choice at ymail.com or rocketmail.com.
Yahoo and Google have entered into a non-exclusive ad services agreement which will give Yahoo the ability to use Google's AdSense for Search and AdSense for content advertising programs in the US and Canada.
The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with tempered enthusiasm by search marketers.
Google Site Search, a rebranded and updated version of the company's Custom Search Business Edition, launched this week. Hosted by Google, the updated, advertising-free product allows businesses to add customized search functionality to their Web sites.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.